Driving Visibility & Celebration of POC

& the Collection Book
100 Icons, 100 Images, 100 Stories

THISISBLACKGROUND is about the power of imagery to affect perceptions and standards of beauty in its depictions of POC.

THISISBLACKGROUND has evolved into an inter-textual story that seeks to be a beacon of hope and inspiration to the current
and generations to follow.

The Collection of individual black & white portraits unveils an
all-inclusive humanity, encompassing strength, beauty and vulnerability rarely seen, experienced, or envisioned.

Created by Giovanni Martins

Visibly celebrated and re-imagined
Fashion & Beauty Portraits of POC

The value of THISISBLACKGROUND stems from its authentic approach to celebrating the beauty of POC,
re-imagining them within existentialist,
minimalist and surrealist notions of visual art.

THISISBLACKGROUND started in May 2019
and has been forged, in part, of Giovanni’s racist experiences while working in the fashion and beauty industry. 

He recalls many client & casting director requests of white models over their black peers, who would have been better suited for their campaigns and look books.

''This is my opportunity to celebrate the beauty
of POC in two distinct ways,
one is through an international exhibition,
the other through the Collection Book''

100 Icons, 100 images, 100 stories

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